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Publications

Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.

Wagner, U., & Pauser, S. (2019). There is No Second Chance for a First Impression: The Examination of Snap Judgements of Sales Behaviors by Means of a Program Analyzer. In Proceedings for the French-Austrian-German Workshop on Consumer Behaviour