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Showing entries 556 - 558 out of 558
Weitzl, W., Zniva, R., & Wagner, U. (2015). The influence of marketers' and consumers' voices in the era of social media. In Collaboration in Research, Conference Proceedings - 44th EMAC Conference

Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues. Paper presented at American Marketing Association Winter Educators’ Conference, San Antonio, United States.

Showing entries 556 - 558 out of 558