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Showing entries 13 - 15 out of 564
Thoumrungronje, A., Diamantopoulos, A., & Scherer, N. (2024). Consumer Xenocentrism When Domestic Products Are Better. International Marketing Review, 41(2), 490-513. https://doi.org/10.1108/IMR-01-2023-0007
Riefler, P., & Diamantopoulos, A. (2024). Consumer Cosmopolitanism as a Segmentation Basis: A Retrospective. In Key Developments in International Marketing : Influential Contributions and Future Avenues for Research (pp. 347-368). Palgrave Macmillan Cham. https://doi.org/10.1007/978-3-031-17366-0_13
Szöcs, I. (2024). Corporate Philanthropy. In Elgar Encyclopedia of Corporate Communication (pp. 378-384). Edward Elgar. https://doi.org/10.4337/9781802200874.ch62
Showing entries 13 - 15 out of 564