Joint Research Seminar

On November 15th 2019, the Chair of International Marketing together with the Institute of International Marketing Management at WU Wien (Prof. Schlegelmilch) and the Institute of Marketing and Innovation at BOKU (University of Natural Resources and Life Sciences, Prof. Riefler) organized their traditional annual joint research seminar in Vienna.
During the full-day intensive seminar, PhD students from the three universities had the opportunity to present their research to peers and faculty members and received constructive feedback. The event offered yet another occasion to meet colleagues, exchange research ideas and last but not least, to set the course for future successful collaborations.