Univ.-Prof. DDr. Adamantios Diamantopoulos and Dr. Ilona Szöcs received the Outstanding Paper Award in the 2022 Emerald Literati Awards for their article "The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer" published in the International Marketing Review!
The paper is jointly authored with Univ.-Prof. Dipl.-Psych. Dr. Arnd Florack (University of Vienna), Dr. Živa Kolbl (University of Ljubljana) and Martin Egger MSc (University of Vienna).
We warmly congratulate all for this achievement!
(More information can be found here.)
