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Showing entries 214 - 216 out of 530
Halkias, G., Kousi, S., & Micevski, M. (2019). Consumer Culture Imagery and Foreign Brands: Ad-Brand Incongruity and Consumers' Desire for Authenticity. In Proceedings of the 2019 International Conference on Research in Advertising (ICORIA) of the European Advertising Academy
Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). Country and Brand Stereotypes as Drivers of Brand Evaluations. In Proceedings of the 48th European Marketing Academy Conference
Micevski, M., Erdbrügger, J., & Diamantopoulos, A. (2019). Country-Related Emotions as Mediatiors of the Relationship between Country Stereotype Dimensions and Intentions to Visit a Country. In Proceedings of the 48th European Marketing Academy Conference
Showing entries 214 - 216 out of 530