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Showing entries 13 - 15 out of 597
Garaus, C., Garaus, M., & Wagner, U. (2025). Crowdsourcing for addressing grand challenges: Sponsor-challenge fit, identified motivation, and the intention to submit. Journal of Product & Brand Management, 42(4), 737-765. https://doi.org/10.1111/jpim.12777
Klarmann, M., & Wagner, U. (2025). Editorial. Marketing ZFP - Journal of Research and Management, 47(2), 2-6.
Heimann, A., Hildebrandt, L., & Wagner, U. (2025). The effect of information on money-back guarantees on brand attribute perceptions and choices in competitive markets. Marketing ZFP - Journal of Research and Management, 47(2), 46-66. https://doi.org/10.15358/0344-1369-2025-2-46
Showing entries 13 - 15 out of 597