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Showing entries 94 - 96 out of 548
Kolbl, Ž., Diamantopoulos, A., & Plakoyiannaki, E. (2021). It Takes Three to Tango: Brand-, Brand Buyer- & Brand Origin Stereotypes in Print Advertisements. A Content Analytic Study. In Proceedings of the 50th Annual Conference of the European Marketing Academy Conference http://proceedings.emac-online.org/index.cfm?abstractid=A2021-93842&It%20Takes%20Three%20to%20Tango:%20%20Brand-,%20Brand%20Buyer-%20&%20B
Glaser, M., Malyar, A., Karrenberg, L., Jirasek, M., & Windsperger, J. (2021). Nurture the Business Relationship before Resting on the Laurels of Trust: Exchange, Relationship Quality, Franchisee Satisfaction and the Moderating Role of Trust. Proceedings Annual Conference of the International Society of Franchising
Montanari, M. G., Diamantopoulos, A., & Giraldi, J. (2021). Revisiting Country of Origin Effects on Consumers’ Willingness to Pay: Are Gains different than Losses? In Proceedings of the 50th Annual Conference of the European Marketing Academy Conference
Showing entries 94 - 96 out of 548