News
Studies
Research
Publications
Showing entries 559 - 561 out of 580
Bartsch, F., Diamantopoulos, A., Paparoidamis, N., & Chumpitaz, R. (2015). Global Brand Ownership: The Mediating Role of Consumer Attitudes and Brand Identification. In Proceedings of the 6th EMAC CEE Regional Conference
Davvetas, V., & Diamantopoulos, A. (2015). How Product Category Shapes Preferences Towards Global and Local Brands: The Role of Decision Justifiability and Normative Expectations. In Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research
Sichtmann, C., & von Selasinsky, M. (2015). Internationalization of Product-Related Services: The Role of Relationship Marketing. In S. Fließ, M. Haase, F. Jacob, & M. Ehret (Eds.), Kundenintegration und Leistungslehre: Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship (pp. 355-368). Springer Gabler. https://doi.org/10.1007/978-3-658-07448-7_20
Showing entries 559 - 561 out of 580