Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Chairs & Subject Areas

Studies

Research

News

Studies

09.01.2023

Ulysses CALL FOR APPLICATION

Ulysses Contest – Digital Student Competition on Family Business Call for Application is out NOW!

01.07.2020

Neue Episode des Podcasts von Prof. Christina Sichtmann: Interview mit Prof. Adamantios Diamantopoulos

22.06.2020

Start des Podcasts zum Thema " Wissenschaftliches Schreiben" von Prof. Sichtmann

Research

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27.09.2022

Emerald Outstanding Paper Award

12.04.2022

Hans B. Thorelli Award

12.04.2022

Research.com Ranking of Top Scientists

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Publications

Showing entries 496 - 497 out of 497

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Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues. Paper presented at American Marketing Association Winter Educators’ Conference, San Antonio, United States.

Wolfsteiner, E., Grohs, R., & Wagner, U. (2015). What Drives Ambush Marketer Misidentification? Journal of Sport Management, 29(2), 137-154. https://doi.org/10.1123/JSM.2014-0122

Showing entries 496 - 497 out of 497

160 161 162 163 164 165 166