News
Studies
Research
Publications
Showing entries 493 - 495 out of 550
Weitzl, W., Wolfsteiner, E., & Hutzinger, C. (2016). We're Sorry! Effects of Online Complaint Handling on Observers' Attitudes. In Proceedings of the 2016 Global Marketing Conference
Weitzl, W., Wolfsteiner, E., Einwiller, S., & Wagner, U. (2016). When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. In Proceedings of the Advances for Consumer Research Conference (Vol. 44)
Reimann, O., & Wagner, U. (2016). Why Do Consumers Buy Premium Private Lables? - Some Qualitative Insights. In Global Marketing conference proceeding, Bridging Asia and the World: Global Platform for Interface between Marketing and Management (pp. 58 - 59) https://doi.org/10.15444/GMC2016.01.04.01
Showing entries 493 - 495 out of 550