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Showing entries 472 - 474 out of 530
Bartsch, F., & Diamantopoulos, A. (2016). Uncovering the Perceived Globalness and Localness of Brands: A Repertory Grid Approach. In Proceedings of the 7th European Marketing Academy Regional Conference
Weitzl, W., Wolfsteiner, E., & Hutzinger, C. (2016). We're Sorry! Effects of Online Complaint Handling on Observers' Attitudes. In Proceedings of the 2016 Global Marketing Conference
Weitzl, W., Wolfsteiner, E., Einwiller, S., & Wagner, U. (2016). When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews. In Proceedings of the Advances for Consumer Research Conference (Vol. 44)
Showing entries 472 - 474 out of 530