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Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2017). Stereotyping Domestic and Foreign Brands: Navigating Brand Preference through Warmth and Competence. Paper presented at 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italy.

Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2017). Stereotyping Global and Local Brands: Does Warmth or Competence Matter More for Consumer-Brand Identification? In Proceedings of the 8th European Marketing Academy Regional Conference