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Publications

Barokova, A., Kryvinska, N., & Strauss, C. (2016). From Traditional Services to eServices: a Business Value Analysis. Paper presented at International Conference Information Systems 2016, Dublin, Ireland.

Wagner, U., & Eberhardsteiner, L. (2016). Grocery shopping in traditional retail outlets and online: are there differences?. Paper presented at Conference on Emerging Markets 2016, Bangkok, Thailand.

Garaus, M., Manzinger, S., & Wagner, U. (2016). Happy grocery shopper: The creation of positive emotions through affective digital signage content. In Proceedings of the 2016 Winter Marketing Educators' Conference