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Showing entries 289 - 291 out of 564
Steiner, E., Wagner, U., Maurer, S., Steiner, R., Heim, K., & Fina, R. (2019). This dish smells creamy, I'll like it, I'll buy it - An examination of smell-texture correspondences and implications on liking, emotional responses and behavioral intentions. In Proceedings of the 10th EMAC CEE Regional Conference
Garaus, M., Florack, A., & Wolfsteiner, E. (2019). Too much of a good thing: Ceiling effects for strong partners in brand alliances. In Proceedings of the French-Austrian-German Workshop on Consumer Behavior
Wolfsteiner, E., & Garaus, M. (2019). TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode. In Proceedings of the International Conference on Research in Advertising
Showing entries 289 - 291 out of 564