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Sichtmann, C., Micevski, M., & Artner, S. (2017). Does It Matter Who You Are or What You Do? Immigrant Customers’ Cultural and Behavioural Attributions of Service Quality. Paper presented at 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italy.

Choi, Y. K., Seo, Y., & Wagner, U. (2017). Effective luxury brand advertising for social media: message arguments, social ties, and culture. In Proceedings of the 2017 Global Fashion Management Conference (pp. 85).

Mladenow, A., & Strauss, C. (2017). Eine kombinierte Web Usability Methode für Start-Up Unternehmen. In M. Eibl, & M. Gaedke (Eds.), 47. Jahrestagung der Gesellschaft fur Informatik, Informatik 2017 (Vol. P275, pp. 2335-2342). Gesellschaft für Informatik e.V.. https://doi.org/10.18420/in2017_236, https://doi.org/10.18420/in2017_236