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Showing entries 112 - 114 out of 564
Montanari, M. G., Diamantopoulos, A., & Giraldi, J. (2021). Revisiting Country of Origin Effects on Consumers’ Willingness to Pay: Are Gains different than Losses? In Proceedings of the 50th Annual Conference of the European Marketing Academy Conference
Michaelidou, N., Micevski, M., & Halkias, G. (2021). How Do International Advertisers Use Consumer Culture Positioning Strategies? A Cross-National, Cross-Category Approach. International Marketing Review, 38(2), 367-386. https://doi.org/10.1108/IMR-05-2020-0101
Kastner-Jamsawang, J., & Wagner, U. (2021). Using mobile and stationary eye-tracking to better understand self perceptions. Multidisciplinary Business Review, 14(1), 41-60. https://doi.org/10.35692/07183992.14.1.5
Showing entries 112 - 114 out of 564