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Showing entries 346 - 348 out of 564
Reimann, O., Wagner, U., & Reisinger, H. (2018). The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding. In Proceedings of the 47th EMAC Conference 2018
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2018). The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. Paper presented at American Marketing Association (AMA) Global Marketing Special Interest Group Conference, Santorini, Greece.
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2018). The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. In Academy of International Business (AIB) Annual Meeting
Showing entries 346 - 348 out of 564