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Showing entries 58 - 60 out of 561
Gidaković, P., Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Zabkar, V. (2022). The Interplay of Brand, Brand Origin, and Brand User Stereotypes in Forming Value Perceptions. British Journal of Management, 33(4), 1924-1949. https://doi.org/10.1111/1467-8551.12552
Leri, I., Florack, A., & Diamantopoulos, A. (2022). Social Media Endorsers and Brand Stereotypes: The Role of Endorser-Brand Fit. In Proceedings of the 13th EMAC Regional Conference
Strauss, C., Cuzzocrea, A., Kotsis, G., Tjoa, A. M., & Khalil, I. (Eds.) (2022). Database and Expert Systems Applications - 33rd International Conference, DEXA 2022 Vienna, Austria, August 22–24, 2022, Proceedings, Part I. Springer Nature Switzerland AG. Lecture Notes in Computer Science Vol. 13426 https://doi.org/10.1007/978-3-031-12423-5
Showing entries 58 - 60 out of 561