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Showing entries 7 - 9 out of 567
Häcker, M. L., & Auer-Zotlöterer, K. (Accepted/In press). Breaking Barriers: Addressing Women's Ignored Needs. Paper presented at AM2025 Academy of Marketing Conference, Cork, Ireland.
Auer-Zotlöterer, K., & Resch, C. (2025). Consumer Behavior - Konsumentenverhalten (Digitale Serie). Manuscript in preparation. Web publication
Auer-Zotlöterer, K. (Accepted/In press). Escape with the Louvre. A Digital Customer Journey: Case Study. In Armstrong (Ed.), Marketing. An Introduction Pearson.
Showing entries 7 - 9 out of 567