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Showing entries 121 - 123 out of 566
Wolfsteiner, E., Grohs, R., & Reisinger, H. (2021). The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude. Journal of Business Research, 124, 770-779. https://doi.org/10.1016/j.jbusres.2019.03.017
Diamantopoulos, A., Matarazzo, M., & Petrychenko, A. (2021). The "Pricing Footprint" of Country Image: Insights from the Price Sensitivity Meter. Paper presented at International Marketing Trends Conference 2021, Venice, Italy.
Michaelidou, N., Micevski, M., & Cadogan, J. (2021). User's Ethical Perceptions of Social Media Research: Conceptualisation and Measurement. Journal of Business Research, 124, 684-694. https://doi.org/10.1016/j.jbusres.2020.03.005
Showing entries 121 - 123 out of 566