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Showing entries 559 - 560 out of 560
Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues. Paper presented at American Marketing Association Winter Educators’ Conference, San Antonio, United States.
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Wolfsteiner, E., Grohs, R., & Wagner, U. (2015). What Drives Ambush Marketer Misidentification? Journal of Sport Management, 29(2), 137-154. https://doi.org/10.1123/JSM.2014-0122
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Showing entries 559 - 560 out of 560