News
Studies
Research
Publications
Showing entries 247 - 249 out of 560
Wagner, U., Steiner, E., Hartmann, C., & Braun, K. (2019). Crossmodal correspondences between color, smell and texture - Investigating sensory attributes of a body lotion. In French-Austrian-German Workshop on consumer Behavior - Proceedings
Kryvinska, N., & Greguš, M. (Eds.) (2019). Data-Centric Business and Applications: Evolvements in Business Information Processing and Management . Springer. Lecture Notes on Data Engineering and Communications Technologies Vol. 20 https://doi.org/10.1007%2F978-3-319-94117-2
Herz, M., & Diamantopoulos, A. (2019). Deceptive Use of the "Regionality" Concept in Product Labeling and Branding Strategies. Paper presented at Academy of Marketing Science World Marketing Congress 2019, Edinburgh, United Kingdom.
Showing entries 247 - 249 out of 560