News
Studies
Research
Publications
Showing entries 493 - 495 out of 553
Kesidou, E., Plakoyiannaki, E., & Tardios, J. A. (2016). The Role of Epistemic Communities in Driving Global Innovation: The Case of the Bauhaus. Paper presented at 43rd Academy of International Business Conference, London, United Kingdom.
Davvetas, V., Diamantopoulos, A., & Halkias, G. (2016). “Turning the Tables”: Building Strong Local Brands to Compete Against Global Rivals. In Proceedings of the 45th European Marketing Academy Conference: Marketing in the Age of Data
Bartsch, F., & Diamantopoulos, A. (2016). Uncovering the Perceived Globalness and Localness of Brands: A Repertory Grid Approach. In Proceedings of the 7th European Marketing Academy Regional Conference
Showing entries 493 - 495 out of 553