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Showing entries 343 - 345 out of 566
Reisinger, H., Grohs, R., & Bachner, K. (2018). Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope. In Proceedings for the 47th EMAC Conference 2018
Davvetas, V., & Diamantopoulos, A. (2018). The Antiglobal Brand: Consumer Activism, National Identity And Iconicity/Functionality Tradeoffs. In Proceedings of the 47th European Marketing Academy Conference
Pauser, S., & Wagner, U. (2018). The communication style matters: Improving sales effectiveness by using sociometric sensors. In Proceedings of the Global Marketing Conference (pp. 715).
Showing entries 343 - 345 out of 566