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Showing entries 46 - 48 out of 566
Szöcs, I., & Montanari, M. G. (2023). Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. In Proceedings of the Academy of Marketing Science World Marketing Conference
Matarazzo, M., Diamantopoulos, A., & Raff, A. (2023). “Buy local” campaigns in times of crisis: Insights from reactance theory. International Marketing Review, 40(7), 45-78. https://doi.org/10.1108/IMR-09-2022-0202
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2023). Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. In Marketing – Eine Bilanz (pp. 155-168). SpringerGabler. https://doi.org/10.1007/978-3-658-39035-8_9
Showing entries 46 - 48 out of 566