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Showing entries 418 - 420 out of 560
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2017). The Relational Value of a Brand's Perceived Globalness and Localness. Paper presented at Fifth French-Austrian-German Workshop on Consumer Behavior, Wien, Austria.
Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2017). The Relational Value of a Brand's Perceived Globalness and Localness. In Proceedings of the 8th European Marketing Academy Regional Conference
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2017). The Relational Value of a Brand’s Perceived Globalness and Localness. Paper presented at 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italy.
Showing entries 418 - 420 out of 560