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Showing entries 325 - 327 out of 564
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2018). Global Brand Stereotypes and Consumer-Brand Identification: Is Warmth More Important Than Competence? In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA)
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Kolbl, Z. (2018). How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries. In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA)
Pauser, S. (2018). Hut & Stiel - Der Kreislauf - Kaffeesatz und Pilzzucht. In U. Wagner, H. Reisinger, & K. Akbari (Eds.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 ed., Vol. 8, pp. 81-91). Facultas.
Showing entries 325 - 327 out of 564