News

Publications

Diamantopoulos, A., Papadopoulou, C., Vardarsuyu, M., & Matarazzo, M. (2023). The Predictive Power of Consumer Dispositions on Domestic and Foreign Product Purchase. In Proceedings Global Marketing Conference

Lehdorfer, D., & Diamantopoulos, A. (2023). Consumer Responses to City-of-Origin vs. Country-of-Origin Cues: Purchase Probability and Willingness to Pay. In Proceedings of the 52nd Annual Conference of the European Marketing Academy