News

Publications

Wagner, U., & Ruhm, R. (2022). Effects of Acoustic Stimuli Complementing Out-Of-Home Advertising. Marketing ZFP - Journal of Research and Management, 44(1), 23.

Flunger, R., Mladenow, A., & Strauss, C. (2022). Game Analytics—Business Impact, Methods and Tools. In Studies in Systems, Decision and Control (pp. 601-617). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-77916-0_19