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Showing entries 457 - 459 out of 560
Pauser, S., Ebster, C., & Wagner, U. (2016). Charismatic selling: The impact of a charismatic salesperson on customers' approach behaviors in personal selling - An experimental study. Paper presented at 45th European Marketing Academy Conference (EMAC 2016), Oslo, Norway.
Bursuk, I., Mladenow, A., & Strauss, C. (2016). Co-Founder Search for Tech Start-ups in Europe: An empirical study. First Workshop on Green (Responsible, Ethical, Social/Sustainable) IT and IS – the Corporate Perspective, Wien, Austria. Advance online publication.
Sichtmann, C., Benoit, S., & Hartmann, J. (2016). Consumer Willingness to Pay for Responsible and Irresponsible Product Attributes: Insights from Incentive -Compatible Measurement Approaches. In Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Showing entries 457 - 459 out of 560