aktuelle Publikationen (ab 2015)
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2024
Strauss, C., Amagasa, T., Manco, G., Kotsis, G., Tjoa, A. M., & Khalil, I. (2024). Preface. in Database and Expert Systems Applications: 35th International Conference, DEXA 2024, Naples, Italy, August 26–28, 2024, Proceedings, Part I (Band 14911 LNCS, S. v-vii). Springer Nature.
Strauss, C., Amagasa, T., Manco, G., Kotsis, G., Tjoa, A. M., & Khalil, I. (2024). Preface. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 14910 LNCS, v-vii.
Szöcs, I., Micevski, M., & Kadic-Maglajlic, S. (2024). The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer Types: An Abstract. in 2024 Academy of Marketing Science World Marketing Congress - Marketing in a Multicultural and Vibrant World https://doi.org/https://static1.squarespace.com/static/648893d9cbee3c0b58b73264/t/66ead5e2a10a3c2cae567449/1726666212162/AMS+WMC+Proceedings+2024+Front+Matter%2BTOC%2BAbstracts_Fritzi.pdf
Stoian, M.-C., & Plakoyiannaki, E. (2024). Understanding international CSR in SMEs. Journal of Small Business Management, 62(4), 1828-1864. https://doi.org/10.1080/00472778.2023.2182441
Glaser, M., Reisinger, H., & Florack, A. (2024). You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Journal of Advertising, 53(4), 568-587. https://doi.org/10.1080/00913367.2023.2275773
2023
Matarazzo, M., & Diamantopoulos, A. (2023). Applying Reactance Theory to Study Consumer Responses to COVID Restrictions: A Note on Model Specification. International Marketing Review, 40(5), 894-905. https://doi.org/10.1108/IMR-12-2021-0370
Domuța, A. D., & Strauss, C. (2023). Drivers of mobile banking adoption in Austria and Romania - Adaptation of UTAUT in a cross-cultural context. 9th Conference on Leadership, Innovation, Management and Economics, Graz, Österreich.
Plakoyiannaki, E., Hoorani, B. H., Paavilainen-Mäntymäki, E., & Ritvala, T. (2023). Making Space for Space in International Business: Towards a Spatial History Approach. in Proceedings of the 49th EIBA Annual Conference
Yoveska, M., Floh, A., Mohr, A., & Plakoyiannaki, E. (2023). The Effect of Informal Social Capital on Start-up Internationalization. in Proceedings of the 49th EIBA Annual Conference
Bruckberger, G., Fuchs, C., Schreier, M., & van Osselaer, S. M. J. (2023). Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness. Journal of Retailing, 99(4), 594-604. Vorzeitige Online-Publikation. https://doi.org/10.1016/j.jretai.2023.11.004
Montanari, M. G., Bell, L., Diamantopoulos, A., & Wagner, U. (2023). The Effect of Implicit versus Explicit Country-of-Origin Cues on Consumers’ Willingness to Pay for a Brand. in Proceedings of the 14th EMAC Regional Conference
Davvetas, V., Sichtmann, C., Saridakis, C., & Diamantopoulos, A. (2023). The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets. Journal of International Marketing, 31(3), 19-40. https://doi.org/10.1177/1069031X221143095
Plakoyiannaki, E., Paavilainen-Mäntymäki, E., & Hoorani, B. H. (2023). Taming the ‘Mythical Beast’: Revisiting the Myths of Historical Research in International Business Scholarship. in S. Decker, W. M. Foster, & E. Giovannoni (Hrsg.), Handbook of Historical Methods for Management (S. 425-442). Edward Elgar Publishing. https://doi.org/10.4337/9781800883741.00038
Herz, M., Diamantopoulos, A., & Riefler, P. (2023). Consumers' Use of Ambiguous Product Cues: The Case of “Regionality” Claims. Journal of Consumer Affairs, 57(3), 1395-1422. https://doi.org/10.1111/joca.12548
Galizzi, G., Plakoyiannaki, E., & Andersson, U. (2023). Network (Over)embeddedness in International Business: A Systematic Literature Review and Integrative Framework. in Proceedings of the 65th Annual Meeting of the Academy of International Business (AIB)
Galizzi, G., Plakoyiannaki, E., & Debellis, F. (2023). The Co-evolution of Family Firms’ Internationalization and Network Embeddedness Processes: A Longitudinal Case Study. in Proceedings of the 11th International Conference on Contemporary Marketing Issues (ICCMI)
Diamantopoulos, A., Papadopoulou, C., Vardarsuyu, M., & Matarazzo, M. (2023). The Predictive Power of Consumer Dispositions on Domestic and Foreign Product Purchase. in Proceedings Global Marketing Conference
Biraglia, A., Fuchs, C., Maira, E., & Puntoni, S. (2023). When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account. Journal of Marketing, 87(4), 601-617. https://doi.org/10.1177/00222429221137817
Caprioli, S., Fuchs, C., & van den Bergh, B. (2023). On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal. Journal of Consumer Research, 50(1), 48-69. https://doi.org/10.1093/jcr/ucad010
Zub, K., Zhezhnych, P., & Strauss, C. (2023). Two-Stage PNN–SVM Ensemble for Higher Education Admission Prediction. big data and cognitive computing, 7(2), Artikel 83. https://doi.org/10.3390/bdcc7020083
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