aktuelle Publikationen (ab 2015)
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2023
Galizzi, G., Plakoyiannaki, E., & Andersson, U. (2023). Network (Over)embeddedness in International Business: A Systematic Literature Review and Integrative Framework. in Proceedings of the 65th Annual Meeting of the Academy of International Business (AIB)
Galizzi, G., Plakoyiannaki, E., & Debellis, F. (2023). The Co-evolution of Family Firms’ Internationalization and Network Embeddedness Processes: A Longitudinal Case Study. in Proceedings of the 11th International Conference on Contemporary Marketing Issues (ICCMI)
Diamantopoulos, A., Papadopoulou, C., Vardarsuyu, M., & Matarazzo, M. (2023). The Predictive Power of Consumer Dispositions on Domestic and Foreign Product Purchase. in Proceedings Global Marketing Conference
Biraglia, A., Fuchs, C., Maira, E., & Puntoni, S. (2023). When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account. Journal of Marketing, 87(4), 601-617. https://doi.org/10.1177/00222429221137817
Caprioli, S., Fuchs, C., & van den Bergh, B. (2023). On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal. Journal of Consumer Research, 50(1), 48-69. https://doi.org/10.1093/jcr/ucad010
Zub, K., Zhezhnych, P., & Strauss, C. (2023). Two-Stage PNN–SVM Ensemble for Higher Education Admission Prediction. big data and cognitive computing, 7(2), [83]. https://doi.org/10.3390/bdcc7020083
Lehdorfer, D., & Diamantopoulos, A. (2023). Consumer Responses to City-of-Origin vs. Country-of-Origin Cues: Purchase Probability and Willingness to Pay. in Proceedings of the 52nd Annual Conference of the European Marketing Academy
Montanari, M. G., Matarazzo, M., & Diamantopoulos, A. (2023). Sustainability and Consumers’ Willingness to Pay: Does Country-of-Origin Matter? in Proceedings of the 52nd Annual Conference of the European Marketing Academy
Williams, N., Plakoyiannaki, E., & Krasniqi, B. (2023). When forced migrants go home: The journey of returnee entrepreneurs in the post-conflict economies of Bosnia & Herzegovina and Kosovo. Entrepreneurship: Theory and Practice, 47(2), 430-460. https://doi.org/10.1177/10422587221082678
Pavliuk, O., Mishchuk, M., & Strauss, C. (2023). Transfer Learning Approach for Human Activity Recognition Based on Continuous Wavelet Transform. Algorithms, 16(2), [77]. https://doi.org/10.3390/a16020077
Hoorani, B. H., Plakoyiannaki, E., & Gibbert, M. (2023). Understanding time in qualitative international business research: Towards four styles of temporal theorizing. Journal of World Business, 58(1), [101369]. https://doi.org/10.1016/j.jwb.2022.101369
Langebraun, N., Cornelissen, J., Gibbert, M., Plakoyiannaki, E., & Hoorani, B. H. (2023). A Servant of Many Masters: Unpacking the Theorising Diversity of the Single Case Study. in Proceedings of the 37th British Academy of Management (BAM) Conference
Szöcs, I., & Montanari, M. G. (2023). Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. in Proceedings of the Academy of Marketing Science World Marketing Conference
Matarazzo, M., Diamantopoulos, A., & Raff, A. (2023). “Buy local” campaigns in times of crisis: Insights from reactance theory. International Marketing Review, 40(7), 45-78. https://doi.org/10.1108/IMR-09-2022-0202
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2023). Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. in Marketing – Eine Bilanz (S. 155-168). SpringerGabler. https://doi.org/10.1007/978-3-658-39035-8_9
Szöcs, I., & Micevski, M. (2023). Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes. in Proceedings of the Academy of Marketing Science World Marketing Conference
Szöcs, I., & Schubert, H. (2023). CSR transparency in online fashion retail and its impact on consumers' perceived value. in Approaches to Corporate Social Responsibility (S. 108-125). Routledge.
Strauss, C., Amagasa, T., Kotsis, G., Tjoa, A. M., & Khalil, I. (Hrsg.) (2023). Database and Expert Systems Applications: 34th International Conference, DEXA 2023, Penang, Malaysia, August 28–30, 2023, Proceedings, Part II. Springer Nature Switzerland AG. Lecture Notes in Computer Science Band 14147 https://doi.org/10.1007/978-3-031-39821-6
Strauss, C., Amagasa, T., Kotsis, G., Tjoa, A. M., & Khalil, I. (Hrsg.) (2023). Database and Expert Systems Applications: 34th International Conference, DEXA 2023, Penang, Malaysia, August 28–30, 2023, Proceedings, Part I. Springer Nature Switzerland AG. Lecture Notes in Computer Science Band 14146 https://doi.org/10.1007/978-3-031-39847-6
Busse, V., & Strauss, C. (2023). Metaverse’s Virtual Reality and its impact on the buying behavior – an Empirical Study. in N. Khairova, T. Hamon, N. Grabar, & Y. Burov (Hrsg.), CoLInS 2023 - Computational Linguistics and Intelligent Systems 2023: Proceedings of the 7th International Conference on Computational Linguistics and Intelligent Systems. Volume II: Computational Linguistics Workshop Kharkiv, Ukraine, April 20-21, 2023 (S. 426-435). CEUR-WS.org. CEUR Workshop Proceedings Band 3396 https://ceur-ws.org/Vol-3396/paper34.pdf
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