Drivers of mobile banking adoption in Austria and Romania - Adaptation of UTAUT in a cross-cultural context

Autor(en)

Ana D. Domuța, Christine Strauss

Organisation(en)

Institut für Marketing und International Business

Publikationsdatum

12-2023

Peer-reviewed

Ja

ÖFOS 2012

502007 E-Commerce, 502050 Wirtschaftsinformatik, 502019 Marketing

Link zum Portal

https://ucris.univie.ac.at/portal/de/publications/drivers-of-mobile-banking-adoption-in-austria-and-romania--adaptation-of-utaut-in-a-crosscultural-context(80dc70d2-28cd-49cc-825a-7a19124356aa).html