Aktuelles
Studium
Forschung
27.05.2021
26.05.2021
Publikationen
Michaelidou, N., Micevski, M., & Halkias, G. (2021). How Do International Advertisers Use Consumer Culture Positioning Strategies? A Cross-national, Cross-category Approach. International Marketing Review, 38(2), 367-386. doi.org/10.1108/IMR-05-2020-0101
Philipp, R., Mladenow, A., Strauss, C., & Voelz, A. (2021). Revealing challenges within the application of machine learning services: A Delphi Study. Journal of Data Intelligence, 2(1), 1-29. doi.org/10.26421/JDI2.1-1