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Glaser, M., & Reisinger, H. (2019). This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements. in Proceedings of the French-Austrian-German Workshop on consumer Behavior
Hoorani-Hafeez, B., & Plakoyiannaki, E. (2019). Unboxing the Black Box: Towards a Typology of Theorizing from Qualitative Single Case Studies. Academy of Management Proceedings, 2019(1).
Davvetas, V., & Halkias, G. (2019). Global and Local Brand Stereotypes: Formation, Content Transfer, and Impact. International Marketing Review, 36(5), 675-701. https://doi.org/10.1108/IMR-01-2018-0017
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