Aktuelles
Forschung
07.12.2020
23.11.2020
Publikationen
Michaelidou, N., Micevski, M., & Halkias, G. (2021). A Cross-Country, Cross-Category Investigation of Consumer Culture Positioning in Advertising. Beitrag in 2020 AMA Global Marketing SIG Conference, Taormina, Italien.
Bourdin, D., & Sichtmann, C. (2021). Customer Attitudes Towards Foreign-Accented Employees: Consequences for Voluntary, Replaceable, and Mandatory Customer Participation in Services. Beitrag in American Marketing Association Winter Academic Conference 2021, St. Petersburg, USA / Vereinigte Staaten.