Aktuelles
Forschung
Publikationen
Michaelidou, N., Micevski, M., & Halkias, G. (2021). A Cross-Country, Cross-Category Investigation of Consumer Culture Positioning in Advertising. Beitrag in 2020 AMA Global Marketing SIG Conference, Taormina, Italien.
Tkachenko, R., Izonin, I., Kryvinska, N., Dronyuk, I., & Zub, K. (2020). An Approach towards Increasing Prediction Accuracy for the Recovery of Missing IoT Data based on the GRNN-SGTM Ensemble. Sensors, 20(9), [2625]. doi.org/10.3390/s20092625