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Flunger, R., Mladenow, A., & Strauss, C. (2022). Game Analytics—Business Impact, Methods and Tools. in Studies in Systems, Decision and Control (S. 601-617). Springer Science and Business Media Deutschland GmbH. Studies in Systems, Decision and Control Band 377 doi.org/10.1007/978-3-030-77916-0_19

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Bourdin, D., Halkias, G., & Makri, A. (2021). The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework. Journal of Business Research, 137, 28-38. doi.org/10.1016/j.jbusres.2021.08.020

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Michaelidou, N., Micevski, M., & Halkias, G. (2021). How Do International Advertisers Use Consumer Culture Positioning Strategies? A Cross-national, Cross-category Approach. International Marketing Review, 38(2), 367-386. doi.org/10.1108/IMR-05-2020-0101

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