Aktuelles
Forschung
12.04.2022
12.04.2022
Publikationen
Welch, C., Paavilainen-Mäntymäki, E., Piekkari, R., & Plakoyiannaki, M. E. (2022). Reconciling theory and context: How the case study can set a new agenda for international business research. Journal of International Business Studies, 53(1), 4-26. doi.org/10.1057/s41267-021-00484-5
Matarazzo, M., Diamantopoulos, A., & Maack, M. (2022). Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction. Beitrag in International Marketing Trends Conference 2022, Rome, Italien.