Aktuelles
Forschung
Publikationen
Michaelidou, N., Micevski, M., & Halkias, G. (2021). A Cross-Country, Cross-Category Investigation of Consumer Culture Positioning in Advertising. Beitrag in 2020 AMA Global Marketing SIG Conference, Taormina, Italien.
Schleef, M., Steinlechner, J., Stummer, C., & Strauss, C. (2020). Cooperation between Performance and Innovation Engine: An Exploratory Study of Digital Innovation Labs in Family Business. Lecture Notes in Computer Science, 12341, 249-259. doi.org/10.1007/978-3-030-60816-3_28