aktuelle Publikationen (ab 2015)
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2015
Mladenow, A., Bauer, C., & Strauss, C. (2015). Crowdsourcing in Logistics: Concepts and Applications Using the Social Crowd. in M. Steinbauer, M. Indrawan-Santiago, G. Anderst-Kotsis, & I. Khalil (Hrsg.), 17th International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2015 - Proceedings: Proceedings (S. 244-251). [30] ACM. ACM International Conference Proceeding Series https://doi.org/10.1145/2837185.2837242
Hyben, B., Mladenow, A., Novak, N. M., & Strauss, C. (2015). Consumer acceptance on mobile shopping of textile goods in Austria: modelling an empirical study. in L. Chen, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Hrsg.), The 13th International Conference on Advances in Mobile Computing and Multimedia (MoMM2015) (S. 402-406). ACM. ACM International Conference Proceedings Series https://doi.org/10.1145/2837126.2914399
Halkias, G., & Kokkinaki, F. (2015). Evaluative Responses to Ad - Brand Incongruity: The Moderating Effect of Processing Opportunity. in Z. Vukanovic, J. B. Lesourd, & S. Wildman (Hrsg.), Consumption and Branding Value Networks in New Media Markets (Band Vol. 1, S. 281-294). [Chapter 11] Media XXI - Formalpress.
Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2015). The Impact of Perceived Brand Globalness on Consumers' Willingness to Pay. International Journal of Research in Marketing, 32(4), 431-434. https://doi.org/10.1016/j.ijresmar.2015.05.004
Mladenow, A., Bauer, C., Strauss, C., & Gregus, M. (2015). Collaboration and Locality in Crowdsourcing. in F. Xhafa, & L. Barolli (Hrsg.), Proc. of the 7th International Conference on Intelligent Networking and Collaborative Systems (INCoS 2015): 2 - 4 Sept. 2015, Taipei, Taiwan (S. 1-6). [7312040] IEEE Computer Society Press. https://doi.org/10.1109/INCoS.2015.74
Penzel, D., Kryvinska, N., Strauss, C., & Gregus, M. (2015). The future of cloud computing: A SWOT analysis and predictions of development. in I. Awan, M. Younas, & M. Mecella (Hrsg.), 2015 3RD INTERNATIONAL CONFERENCE ON FUTURE INTERNET OF THINGS AND CLOUD (FICLOUD) AND INTERNATIONAL CONFERENCE ON OPEN AND BIG (OBD) (S. 391-397). [7300844] IEEE Computer Society Press. https://doi.org/10.1109/FiCloud.2015.102
Wolfsteiner, E., Grohs, R., & Wagner, U. (2015). Memory Effects of Different Relational Links between Brands and Sponsored Events. Psychology & Marketing, 32(10), 1031-1048. https://doi.org/10.1002/mar.20841
Ekelhart, A., Kiesling, E., Grill, B., Strauss, C., & Stummer, C. (2015). Integrating attacker behavior in IT security analysis: a discrete-event simulation approach. Information Technology & Management, 16(3), 221-233. https://doi.org/10.1007/s10799-015-0232-6
Halkias, G. (2015). Mental Representation of Brands: A Schema-Based Approach to Consumers’ Organization of Market Knowledge. Journal of Product & Brand Management, 24(5), 438 - 448. https://doi.org/10.1108/JPBM-02-2015-0818
Dahl, D., Fuchs, C., & Schreier, M. (2015). Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account. Management Science, 61(8), 1978-1988. https://doi.org/10.1287/mnsc.2014.1999
Bauer, C., & Strauss, C. (2015). Educating artists in management: An analysis of art education programmes in DACH region. Cogent Education, 2(1), [1045217]. https://doi.org/10.1080/2331186X.2015.1045217
Widhalm, M., Mladenow, A., & Strauss, C. (2015). E-Appointment Plattformen zur Effizienzsteigerung und Umsatzgenerierung: eine Branchenanalyse. HMD : Praxis der Wirtschaftsinformatik, 52(3), 401-417. https://doi.org/10.1365/s40702-015-0140-6
Plakoyiannaki, M. E., Stavraki, G., & Kampouri, K. (2015). Is It Like This or It Looks Just Like This? A Semiotic Analysis of Photographic Aesthetics. Beitrag in 3rd International Conference on Contemporary Marketing Issues, London, Großbritannien / Vereinigtes Königreich.
Fetscherin, M., Diamantopoulos, A., Chan, A., & Abbott, R. (2015). How Are Brand Names of Chinese Companies Perceived by Americans? Journal of Product & Brand Management, 24(2), 110-123. https://doi.org/10.1108/JPBM-02-2014-0501
Fuchs, C., Schreier, M., & van Osselaer, S. M. J. (2015). The Handmade Effect: What's Love Got to Do with It? Journal of Marketing, 79(2), 98-110. https://doi.org/10.1509/jm.14.0018
Fließ, S., Johnston, W., & Sichtmann, C. (2015). Business Buying Behavior. in M. Kleinaltenkamp, W. Plinke, I. Wilkinson, & I. Geiger (Hrsg.), Fundamentals of Business-to-Business Marketing: Mastering Business Markets (S. 171-226). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-12463-6_4
Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin (COO) Research: Measurement Issues.. Beitrag in American Marketing Association Winter Educators’ Conference, San Antonio, USA / Vereinigte Staaten.
Kampouri, K., Plakoyiannaki, M. E., & Leppäaho, T. (2015). A Critical Realist Approach for the study of Family Business International Partner Selection. Beitrag in 41st European International Business Academy conference, Rio de Janeiro, Brasilien.
Mladenow, A., & Strauss, C. (2015). Active Sourcing, Matching und Nachhaltigkeitskommunikation beim eRecruiting. in D. W. Cunningham, P. Hofstedt, K. Meer, & I. Schmitt (Hrsg.), INFORMATIK 2015: 45. Jahrestagung der Gesellschaft für Informatik, 28. September – 2. Oktober 2015 in Cottbus (S. 483-494). Gesellschaft für Informatik e.V.. GI-Edition : lecture notes in informatics Proceedings Band 246
Grohs, R., Reisinger, H., & Woisetschläger, D. (2015). Attenuation of Negative Sponsorship Effects in the Context of Rival Sports Teams' Fans. European Journal of Marketing, 49(11/12), 1880-1901. https://doi.org/10.1108/EJM-01-2013-0010
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