aktuelle Publikationen (ab 2015)
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2017
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2017). The Relational Value of a Brand’s Perceived Globalness and Localness. Beitrag in 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italien.
Micevski, M., Sichtmann, C., & Artner, S. (2017). The Role of the Cultural Match of Customer and Employee for the Service Satisfaction of Immigrants. in Proceedings of the 46th European Marketing Academy Conference
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Schischlik, N. (2017). Thinking or Feeling? The Moderating Role of Information Processing Modes on Country-of-Origin Effects. in Proceedings of the 46th European Marketing Academy Conference
2016
Dimitratos, P., Johnson, J. E., Plakoyiannaki, E., & Young, S. (2016). SME internationalization: How does the opportunity-based international entrepreneurial culture matter? International Business Review, 25(6), 1211-1222. https://doi.org/10.1016/j.ibusrev.2016.03.006
Davvetas, V., & Diamantopoulos, A. (2016). How Product Category Shapes Preferences Toward Global and Local Brands: A Schema Theory Perspective. Journal of International Marketing, 24(4), 61-81. https://doi.org/10.1509/JIM.15.0110
Ernst, C., Mladenow, A., & Strauss, C. (2016). Location-based Crowdsourcing in Disaster Response. in B. Abdulrazak, E. Pardede, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Hrsg.), 14th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2016 - Proceedings (Band Part F126323, S. 28-34). Association for Computing Machinery (ACM). https://doi.org/10.1145/3007120.3011076
Bursuk, I., Mladenow, A., Novak, N. M., & Strauss, C. (2016). Online Cofounder Search in Tech Startups. in M. Indrawan-Santiago, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Hrsg.), 18th International Conference on Information Integration and Web-Based Applications and Services, iiWAS 2016 - Proceedings (Band Part F126325, S. 482-488). Association for Computing Machinery (ACM). https://doi.org/10.1145/3011141.3011221
Schreier, M., Nishikawa, H., Fuchs, C., & Ogawa, S. (2016). Crowdsourced Products Sell Better When They're Marketed That Way. Harvard Business Review.
Bartsch, F., Diamantopoulos, A., Paparoidamis, N., & Chumpitaz, R. (2016). Global Brand Ownership: The Mediating Roles of Consumer Attitudes and Brand Identification. Journal of Business Research, 69(9), 3629-3635. https://doi.org/10.1016/j.jbusres.2016.03.023
Garaus, M., Wolfsteiner, E., & Wagner, U. (2016). Shoppers' acceptance and perceptions of electronic shelf labels. Journal of Business Research, 69(9), 3687-3692. https://doi.org/10.1016/j.jbusres.2016.03.030
Halkias, G., Davvetas, V., & Diamantopoulos, A. (2016). The Interplay between Country Stereotypes and Perceived Brand Globalness/Localness as Drivers of Brand Preference. Journal of Business Research, 69(9), 3621-3628. https://doi.org/10.1016/j.jbusres.2016.03.022
Kesidou, E., Plakoyiannaki, E., & Tardios, J. A. (2016). The Role of Epistemic Communities in Shaping Global Innovation: The Case of the Bauhaus. in BAM2016 Proceedings
Mladenow, A., Bauer, C., & Strauss, C. (2016). "crowd logistics": The contribution of social crowds in logistics activities. International Journal of Web Information Systems, 12(3), 379-396. https://doi.org/10.1108/IJWIS-04-2016-0020
Sarstedt, M., Diamantopoulos, A., Salzberger, T., & Baumgartner, P. (2016). Selecting Single Items to Measure Doubly Concrete Constructs: A Cautionary Tale. Journal of Business Research, 69(8), 3159-3167. https://doi.org/10.1016/j.jbusres.2015.12.004
Sarstedt, M., Diamantopoulos, A., & Salzberger, T. (2016). Should We Use Single Items? Better Not. Journal of Business Research, 69(8), 3199-3203. https://doi.org/10.1016/j.jbusres.2016.02.040
Ebster, C. (2016). Warteschlangen, Duftmarketing und Charismaforschung. Erlebnis: Einkauf?. Radiosendung
Mladenow, A., Bauer, C., & Strauss, C. (2016). Power to the (shopping) people! Changing traditional customer-vendor interaction in online markets by ICT-enabled "group buying". in F. D'Ascenzo, M. Magni, A. Lazazzara, & S. Za (Hrsg.), Blurring the Boundaries Through Digital Innovation: Individual, Organizational, and Societal Challenges (S. 203-213). Springer. https://doi.org/10.1007/978-3-319-38974-5_16
Kiesling, E., Ekelhart, A., Grill, B., Strauss, C., & Stummer, C. (2016). Selecting security control portfolios: a multi-objective simulation-optimization approach. EURO Journal on Decision Processes, 4(1-2), 85-117. https://doi.org/10.1007/s40070-016-0055-7
Strauss, C., & Bauer, C. (2016). Die Ausbildung von Kunstschaffenden in Unternehmensführung. Software oder Datenbank
Leppäaho, T., Plakoyiannaki, E., & Dimitratos, P. (2016). The Case Study in Family Business: An Analysis of Current Research Practices and Recommendations. Family Business Review, 29(2), 159-173. https://doi.org/10.1177/0894486515614157
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