Attention to Country of Origin Information
- Autor(en)
- Johanna Palcu, Arnd Florack, Adamantios Diamantopoulos, Georgios Halkias
- Abstrakt
The present study applies eye-tracking to establish the conditions under which country-of-origin (COO) information moves into the center of consumers’ attention. Moreover, applying the Stereotype Content Model to a COO context, we demonstrate that consumers’ warmth and competence country stereotypes are reflected in their warmth and competence product judgments.
- Organisation(en)
- Institut für Arbeits-, Wirtschafts- und Sozialpsychologie, Institut für Rechnungswesen, Innovation und Strategie
- Publikationsdatum
- 2016
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502052 Betriebswirtschaftslehre
- Schlagwörter
- Link zum Portal
- https://ucris.univie.ac.at/portal/de/publications/attention-to-country-of-origin-information(241b75e3-34aa-4833-a1ca-71a56c14c7f2).html