aktuelle Publikationen (ab 2015)
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2016
Kampouri, K., Plakoyiannaki, E., & C., S. (2016). The role of Emotions of Small & Medium Family Businesses (SMFBs) in International Strategic Networking Decisions. Beitrag in 4th International Conference on Contemporary Marketing Issues, Heraklion, Griechenland.
Leitner, M.-L., Strauss, C., & Stummer, C. (2016). Web accessibility implementation in private sector organizations: motivations and business impact. Universal Access in the Information Society: international journal, 15(2), 249-260. https://doi.org/10.1007/s10209-014-0380-1
Triantos, A., Plakoyiannaki, E., Outra, E., & Petridis, N. (2016). Anthropomorphic packaging: is there life on “Mars”? European Journal of Marketing, 50(1-2), 260-275. https://doi.org/10.1108/EJM-12-2012-0692
Temme, D., & Diamantopoulos, A. (2016). Higher-Order Models with Reflective Indicators: A Rejoinder to a Recent Call for their Abandonment. Journal of Modelling in Management, 11(1), 180-188. https://doi.org/10.1108/JM2-05-2014-0037
Bauer, C., & Strauss, C. (2016). Location-based advertising on mobile devices: A literature review and analysis. Management Review Quarterly, 66(3), 159-194. https://doi.org/10.1007/s11301-015-0118-z
Bartsch, F., Riefler, P., & Diamantopoulos, A. (2016). A Taxonomy and Review of Positive Consumer Dispositions toward Foreign Countries and Globalization. Journal of International Marketing, 24(1), 82-110. https://doi.org/10.1509/jim.15.0021
Ebster, C. (2016). A 1 - Marketing Research for M-Commerce. in U. Wagner, H. Reisinger, & C. Schwand (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketing (Band 7, S. 23 -34). Facultas.
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2016). Attention to Country of Origin Information. Beitrag in Association for Consumer Research Conference (ACR 2016), Berlin, Deutschland.
Makarova, T., Mladenow, A., & Strauss, C. (2016). Barrierefreiheit im Internet und Suchmaschinenranking: eine empirische Untersuchung. in H. C. Mayr, & M. Pinzger (Hrsg.), Informatik 2016 - Proceedings: 26.-30. September 2016 Klagenfurt, Österreich (S. 1071-1085). Gesellschaft für Informatik e.V..
Arslanagic-Kalajdzic, M., Zabkar, V., Diamantopoulos, A., & Florack, A. (2016). Brothers in Blood, Yet Strangers in Response to Global Brands: A Four-Country Study of the Role of Consumer Personality. Beitrag in 3rd AIB-CEE Chapter Conference, Prag, Tschechische Republik.
Pauser, S., Wagner, U., & Ebster, C. (2016). Charismatic selling: An investigation of charismatic nonverbal behaviors in personal selling. Beitrag in Global Marketing Conference 2016, Hongkong, China.
Pauser, S., Ebster, C., & Wagner, U. (2016). Charismatic selling: The impact of a charismatic salesperson on customers' approach behaviors in personal selling - An experimental study. Beitrag in 45th European Marketing Academy Conference (EMAC 2016), Oslo, Norwegen.
Bursuk, I., Mladenow, A., & Strauss, C. (2016). Co-Founder Search for Tech Start-ups in Europe: An empirical study. First Workshop on Green (Responsible, Ethical, Social/Sustainable) IT and IS – the Corporate Perspective, Wien, Österreich. Vorzeitige Online-Publikation.
Sichtmann, C., Benoit, S., & Hartmann, J. (2016). Consumer Willingness to Pay for Responsible and Irresponsible Product Attributes: Insights from Incentive -Compatible Measurement Approaches. in Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Balabanis, G., & Diamantopoulos, A. (2016). Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective. Journal of International Marketing, 24(3), 58-77. https://doi.org/10.1509/jim.15.0138
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Obradovic, J. (2016). Does Brand Globalness Consistently Result in Superior Brand Evaluations? Experimental Evidence. in Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Gomez Diaz, L., & Diamantopoulos, A. (2016). Emotions Generated by Country Stereotypes: A Facial Coding Approach. in Proceedings of the 45th European Marketing Academy Conference: Marketing in the Age of Data
Benoit (née Moeller), S., Bilstein, N., Hogreve, J., & Sichtmann, C. (2016). Explaining Social Exchanges in Information-Based Online Communities (IBOCs). Journal of Service Management, 27(4), 460-480. https://doi.org/10.1108/JOSM-09-2015-0287
Wagner, U., Reisinger, H., & Schwand, C. (Hrsg.) (2016). Fallstudien aus der österreichischen Marketingpraxis 7. (1 Aufl.) Facultas.
Barokova, A., Kryvinska, N., & Strauss, C. (2016). From Traditional Services to eServices: a Business Value Analysis. Beitrag in International Conference Information Systems 2016, Dublin, Irland.
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