Ing. Ilona Szöcs, MSc PhD
T: +43-1-4277-38039
Szöcs, I., & Montanari, M. G. (2023). Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. In Proceedings of the Academy of Marketing Science World Marketing Conference


Szöcs, I., & Micevski, M. (2023). Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes. In Proceedings of the Academy of Marketing Science World Marketing Conference

Szöcs, I., & Schubert, H. (2023). CSR transparency in online fashion retail and its impact on consumers' perceived value. In Approaches to Corporate Social Responsibility (pp. 108-125). Routledge.


Szöcs, I., Michaelidou, N., Micevski, M., Kolbl, Ž., Kadić-Maglajlić, S., Nemkova, E., Herz, M., Uribe, R., & Nadezhdina, E. (2023). Trust in Formal Institutions in Times of Crisis and Behavioral Outcomes. In Proceedings of the EMAC Regional Conference. Athens


Szöcs, I., & Montanari, M. G. (2022). The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses. In Proceedings of the EMAC Annual Conference. Budapest


Szöcs, I., & Micevski, M. (2021). Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. In S. Markovic, C. Sancha, & A. Lindgreen (Eds.), Handbook of Sustainability-Driven Strategy in Practice (pp. 79-93). Edward Elgar Publishing. https://doi.org/10.4337/9781789908350



Szöcs, I., & Miska, C. (2020). Ethics in the Context of Cross-Cultural Management. In B. Szkudlarek, L. Romani, D. V. Caprar, & J. S. Osland (Eds.), The SAGE Handbook of Contemporary Cross-Cultural Management Sage Publications Ltd..

Schlegelmilch, B. B., & Szöcs, I. (2020). Rethinking Business Responsibility in a Global Context: Challenges to Corporate Social Responsibility, Sustainability and Ethics. Springer International Publishing. CSR, Sustainability, Ethics & Governance

Szöcs, I., & Micevski, M. (2020). The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. In Proceedings of the Global Marketing Conference (pp. 465-477)

Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). Country and Brand Stereotypes as Drivers of Brand Evaluations. In Proceedings of the 48th European Marketing Academy Conference

Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.

Consumer Responses to Corporate Social (Ir)Responsibility

Ilona Szöcs (Speaker)

13 Feb 2024

Activity: Talks and presentationsTalk or oral contributionOther


Consumer Responses to Corporate Social (Ir)Responsibility

Ilona Szöcs (Speaker)

14 Feb 2023

Activity: Talks and presentationsTalk or oral contributionOther


The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses

Maria Gabriela Montanari (Speaker) & Ilona Szöcs (Speaker)

26 May 2022

Activity: Talks and presentationsTalk or oral contributionScience to Science


What Drives Brand Stereotypes? Investigating the Role of Consumer Characteristics on Brand Warmth and Brand Competence

Ilona Szöcs (Speaker)

26 May 2022

Activity: Talks and presentationsTalk or oral contributionScience to Science


Department of Marketing and International Business

Oskar-Morgenstern-Platz 1
1090 Wien
Room: 05.618

T: +43-1-4277-38039

ilona.szoecs@univie.ac.at