Szöcs I. Corporate Philanthropy. in Elgar Encyclopedia of Corporate Communication. Edward Elgar. 2024. S. 378-384 doi: 10.4337/9781802200874.ch62

Szöcs I, Micevski M, Kadic-Maglajlic S. The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer Types: An Abstract. in 2024 Academy of Marketing Science World Marketing Congress - Marketing in a Multicultural and Vibrant World. 2024

Szöcs I, Montanari MG. Brands (Ir)Responsible Business Practices and Consumers’ Multiple Price Perceptions. in Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023

Szöcs I, Diamantopoulos A, Luburic G. Consumer Preferences for Domestic versus Foreign Brands: The Role of Consumer Characteristics and Brand Stereotypes. in Marketing – Eine Bilanz. SpringerGabler. 2023. S. 155-168 doi: 10.1007/978-3-658-39035-8_9

Szöcs I, Micevski M. Consumer Responses to Brands’ Responsible Behavior: An Investigation through the Lens of Ambivalent Brand Stereotypes. in Proceedings of the Academy of Marketing Science World Marketing Conference. Canterbury. 2023

Szöcs I, Schubert H. CSR transparency in online fashion retail and its impact on consumers' perceived value. in Approaches to Corporate Social Responsibility. New York: Routledge. 2023. S. 108-125

Szöcs I, Montanari MG, Zambaldi F. The Price of Corporate Social (Ir)Responsibility: Consumers’ Willingness to Pay for Domestic vs. Foreign Brands and the Role of Consumers Dispositions. in Proceedings of the European Marketing Academy. Odense: EMAC. 2023

Szöcs I, Diamantopoulos A, Luburic G. What Drives Brand Stereotypes? Investigating the Role of Consumer Characteristics on Brand Warmth and Brand Competence. in Proceedings of the 51st Annual Conference of the European Marketing Academy. 2022

Szöcs I, Montanari MG. The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses. in Proceedings of the EMAC Annual Conference. Budapest. 2022

Szöcs I, Micevski M. Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. in Markovic S, Sancha C, Lindgreen A, Hrsg., Handbook of Sustainability-Driven Strategy in Practice. Cheltenham: Edward Elgar Publishing. 2021. S. 79-93 doi: 10.4337/9781789908350

Szöcs I, Diamantopoulos A, Luburic G. The Role of Brand Stereotypes in Mediating the Impact of Consumer Xenocentrism and Consumer Ethnocentrism on Preferences for Domestic and Foreign Brands. in Proceedings of the 50th Annual Conference of the European Marketing Academy. European Marketing Academy. 2021. 93512

Diamantopoulos A, Egger M, Florack A, Gidaković P, Kolbl Z, Szöcs I et al. On the Interplay of Brand Origin, Brand and Brand User Stereotypes. in Proceedings of the 11th EMAC Regional Conference. 2020

Szöcs I, Miska C. Ethics in the Context of Cross-Cultural Management. in Szkudlarek B, Romani L, Caprar DV, Osland JS, Hrsg., The SAGE Handbook of Contemporary Cross-Cultural Management. London: Sage Publications Ltd. 2020

Szöcs I, Micevski M. The Role of Corporate Responsibility in Shaping Consumers' Brand Responses Through Brand Stereotypes. in Proceedings of the Global Marketing Conference. 2020. S. 465-477

Szöcs I, Diamantopoulos A, Florack A, Egger M, Kolbl Z. Country and Brand Stereotypes as Drivers of Brand Evaluations. in Proceedings of the 48th European Marketing Academy Conference. Hamburg. 2019