Andreas Raff, B.A. MSc
T: +43-1-4277-38025
Sommersemester 2024
040138 UK ABWL Marketing II
Wintersemester 2023
040428 UK ABWL Marketing II
Sommersemester 2023
040138 UK ABWL Marketing II
Matarazzo M, Diamantopoulos A, Raff A. “Buy local” campaigns in times of crisis: Insights from reactance theory. International Marketing Review. 2023;40(7):45-78. doi: 10.1108/IMR-09-2022-0202
Raff A, Mladenow A, Strauss C. Music Discovery as Differentiation Strategy for Streaming Providers. in Indrawan-Santiago M, Pardede E, Salvadori IL, Steinbauer M, Khalil I, Kotsis G, Hrsg., iiWAS2020 - The 22nd International Conference on Information Integration and Web-based Applications & Services. ACM. 2020. S. 476-480. (ACM International Conference Proceeding Series (ICPS)). doi: 10.1145/3428757.3429151
Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective
Michaela Matarazzo (Vortragende*r), Adamantios Diamantopoulos (Vortragende*r) & Andreas Raff (Vortragende*r)
26 Mai 2022
Aktivität: Vorträge › Vortrag › Science to Science
Institut für Marketing und International Business
Oskar-Morgenstern-Platz 1
1090 Wien
Zimmer: 05.637
T: +43-1-4277-38025