Andreas Raff, B.A. MSc
T: +43-1-4277-38025
Sommersemester 2024
Wintersemester 2023
Sommersemester 2023
Matarazzo M, Diamantopoulos A, Raff A. “Buy local” campaigns in times of crisis: Insights from reactance theory. International Marketing Review. 2023;40(7):45-78. doi: 10.1108/IMR-09-2022-0202

Raff A, Mladenow A, Strauss C. Music Discovery as Differentiation Strategy for Streaming Providers. in Indrawan-Santiago M, Pardede E, Salvadori IL, Steinbauer M, Khalil I, Kotsis G, Hrsg., iiWAS2020 - The 22nd International Conference on Information Integration and Web-based Applications & Services. ACM. 2020. S. 476-480. (ACM International Conference Proceeding Series (ICPS)). doi: 10.1145/3428757.3429151

Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective

Michaela Matarazzo (Vortragende*r), Adamantios Diamantopoulos (Vortragende*r) & Andreas Raff (Vortragende*r)

26 Mai 2022

Aktivität: VorträgeVortragScience to Science

Institut für Marketing und International Business

Oskar-Morgenstern-Platz 1
1090 Wien
Zimmer: 05.637

T: +43-1-4277-38025