Andreas Raff, B.A. MSc
T: +43-1-4277-38025
Sommersemester 2023
Wintersemester 2022
Raff A, Mladenow A, Strauss C. Music Discovery as Differentiation Strategy for Streaming Providers. in Indrawan-Santiago M, Pardede E, Salvadori IL, Steinbauer M, Khalil I, Kotsis G, Hrsg., iiWAS2020 - The 22nd International Conference on Information Integration and Web-based Applications & Services. ACM. 2020. S. 476-480. (ACM International Conference Proceeding Series (ICPS)).

Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective

Michaela Matarazzo (Vortragende*r), Adamantios Diamantopoulos (Vortragende*r) & Andreas Raff (Vortragende*r)

26 Mai 2022

Aktivität: VorträgeVortragScience to Science

Institut für Marketing und International Business

Oskar-Morgenstern-Platz 1
1090 Wien

T: +43-1-4277-38025