Andreas Raff, B.A. MSc
T: +43-1-4277-38025
Summer term 2024
040138 UK ABWL Marketing II
Winter term 2023
040428 UK ABWL Marketing II
Summer term 2023
040138 UK ABWL Marketing II
Matarazzo, M., Diamantopoulos, A., & Raff, A. (2023). “Buy local” campaigns in times of crisis: Insights from reactance theory. International Marketing Review, 40(7), 45-78. https://doi.org/10.1108/IMR-09-2022-0202
Raff, A., Mladenow, A., & Strauss, C. (2020). Music Discovery as Differentiation Strategy for Streaming Providers. In M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Kotsis (Eds.), iiWAS2020 - The 22nd International Conference on Information Integration and Web-based Applications & Services (pp. 476-480). ACM. ACM International Conference Proceeding Series (ICPS) https://doi.org/10.1145/3428757.3429151
Can “Buy Local” Campaigns in Times of COVID Backfire? A Reactance Theory Perspective
Michaela Matarazzo (Speaker), Adamantios Diamantopoulos (Speaker) & Andreas Raff (Speaker)
26 May 2022
Activity: Talks and presentations › Talk or oral contribution › Science to Science
Department of Marketing and International Business
Oskar-Morgenstern-Platz 1
1090 Wien
Room: 05.637
T: +43-1-4277-38025