Dr. Jan André Koch, BA (Hons) MSc
T: +43-1-4277-38023
Sommersemester 2023
040071 UK Marketing Instrumente B - Marken- und Produktmanagement
Wintersemester 2022
040535 UK Marketing Instrumente A - Social Media Marketing
Sommersemester 2022
040071 UK Marketing Instrumente B - Marken- und Produktmanagement
040138 UK ABWL Marketing II
Koch JA, Bolderdijk JW, van Ittersum K. Can graphic warning labels reduce the consumption of meat? Appetite. 2022 Jan 1;168. 105690. https://doi.org/10.1016/j.appet.2021.105690
Koch JA, Bolderdijk JW, van Ittersum K. Disgusting? No, just deviating from internalized norms. Understanding consumer skepticism toward sustainable food alternatives. Journal of Environmental Psychology. 2021 Aug;76. 101645. https://doi.org/10.1016/j.jenvp.2021.101645
Koch JA, Bolderdijk JW, van Ittersum K. No Way, That’s Gross! How Public Exposure Therapy Can Overcome Disgust Preventing Consumer Adoption of Sustainable Food Alternatives. Foods. 2021 Jun 15;10(6). 1380. https://doi.org/10.3390/foods10061380
Institut für Marketing und International Business
Oskar-Morgenstern-Platz 1
1090 Wien
Zimmer: 05.616
T: +43-1-4277-38023