Dr. Jan André Koch, BA (Hons) MSc
T: +43-1-4277-38023
Sommersemester 2026
040071 UK Marketing Instruments B (BA) - Marken- und Produktmanagement
Wintersemester 2025
040535 UK Marketing Instrumente A - Social Media Marketing
Sommersemester 2025
040071 UK Marketing Instrumente B - Marken- und Produktmanagement
Koch JA, Bolderdijk JW, van Ittersum K. Can graphic warning labels reduce the consumption of meat? Appetite. 2022 Jan 1;168:105690. doi: 10.1016/j.appet.2021.105690
Koch JA, Bolderdijk JW, van Ittersum K. Disgusting? No, just deviating from internalized norms. Understanding consumer skepticism toward sustainable food alternatives. Journal of Environmental Psychology. 2021 Aug;76:101645. doi: 10.1016/j.jenvp.2021.101645
Koch JA, Bolderdijk JW, van Ittersum K. No Way, That’s Gross! How Public Exposure Therapy Can Overcome Disgust Preventing Consumer Adoption of Sustainable Food Alternatives. Foods. 2021 Jun 15;10(6):1380. doi: 10.3390/foods10061380
Date Labels, Disgust, And Discarded Food: How Date Labels Drive Food Waste
Koch, J. A. (Vortragende*r), Bolderdijk, J. W. (Autor*in) & van Ittersum, K. (Autor*in)
27 Okt. 2023
Aktivität: Vorträge › Vortrag › Science to Science
Institut für Marketing und International Business
Oskar-Morgenstern-Platz 1
1090 Wien
Zimmer: 04.630
T: +43-1-4277-38023