Dr. Jan André Koch, BA (Hons) MSc
T: +43-1-4277-38023
Summer term 2026
040071 UK Marketing Instruments B (BA) - Brand and Product Management
Winter term 2025
040535 UK Marketing Instruments A - Social Media Marketing
Summer term 2025
040071 UK Marketing Instruments B - Brand and Product Management
Koch, J. A., Bolderdijk, J. W., & van Ittersum, K. (2022). Can graphic warning labels reduce the consumption of meat? Appetite, 168, Article 105690. https://doi.org/10.1016/j.appet.2021.105690
Koch, J. A., Bolderdijk, J. W., & van Ittersum, K. (2021). Disgusting? No, just deviating from internalized norms. Understanding consumer skepticism toward sustainable food alternatives. Journal of Environmental Psychology, 76, Article 101645. https://doi.org/10.1016/j.jenvp.2021.101645
Koch, J. A., Bolderdijk, J. W., & van Ittersum, K. (2021). No Way, That’s Gross! How Public Exposure Therapy Can Overcome Disgust Preventing Consumer Adoption of Sustainable Food Alternatives. Foods, 10(6), Article 1380. https://doi.org/10.3390/foods10061380
Date Labels, Disgust, And Discarded Food: How Date Labels Drive Food Waste
Koch, J. A. (Speaker), Bolderdijk, J. W. (Contributor) & van Ittersum, K. (Contributor)
27 Oct 2023
Activity: Talks and presentations › Talk or oral contribution › Science to Science
Department of Marketing and International Business
Oskar-Morgenstern-Platz 1
1090 Wien
Room: 04.630
T: +43-1-4277-38023