Lic. Mestr. Cátia Alves, Ph.D.
T: +43-1-4277-38020
Wintersemester 2024
040428 UK ABWL Marketing II
Sommersemester 2024
040141 KU Special Topics in Marketing: Luxury Marketing 2 (MA) - Luxury Marketing
040177 KU Special Topics in Marketing: Luxury Marketing 1 (MA) - Luxury Marketing
Wintersemester 2023
Martins-Macedo J, Mateus-Pinheiro A, Alves C, Veloso F, Gomes ED, Ribeiro I et al. StressMatic: A Novel Automated System to Induce Depressive- and Anxiety-like Phenotype in Rats. Cells. 2023 Feb;12(3):381. doi: 10.3390/cells12030381
Contextual Disgust Reduces Commercials’ Memorability
Cátia Alves (Vortragende*r), Maarten Boksem (Vortragende*r) & A. Smidts (Vortragende*r)
2023
Aktivität: Vorträge › Vortrag › Science to Science
Contextual Disgust Reduces Commercials’ Memorability
Cátia Alves (Vortragende*r), A. Smidts (Vortragende*r) & Maarten Boksem (Vortragende*r)
2023
Aktivität: Vorträge › Vortrag › Science to Science
Creatives’ Brand Attitudes Affect Forecasting Accuracy
Cátia Alves (Vortragende*r) & I. Consiglio (Vortragende*r)
2022
Aktivität: Vorträge › Vortrag › Science to Science
Institut für Marketing und International Business
Oskar-Morgenstern-Platz 1
1090 Wien
Zimmer: 05.638
T: +43-1-4277-38020