Lic. Mestr. Cátia Alves, Ph.D.
T: +43-1-4277-38020
Summer term 2024
040141 KU Special Topics in Marketing: Luxury Marketing 2 (MA) - Luxury Marketing
040177 KU Special Topics in Marketing: Luxury Marketing 1 (MA) - Luxury Marketing
Winter term 2023
Summer term 2023
040141 KU Special Topics in Marketing: Luxury Marketing 2 (MA) - Luxury Marketing
040177 KU Special Topics in Marketing: Luxury Marketing 1 (MA) - Luxury Marketing
Martins-Macedo, J., Mateus-Pinheiro, A., Alves, C., Veloso, F., Gomes, E. D., Ribeiro, I., Correia, J. S., Silveira-Rosa, T., Alves, N. D., Rodrigues, A. J., Bessa, J. M., Sousa, N., Oliveira, J. F., Patrício, P., & Pinto, L. (2023). StressMatic: A Novel Automated System to Induce Depressive- and Anxiety-like Phenotype in Rats. Cells, 12(3), [381]. https://doi.org/10.3390/cells12030381
Contextual Disgust Reduces Commercials’ Memorability
Cátia Alves (Speaker), Maarten Boksem (Speaker) & A. Smidts (Speaker)
2023
Activity: Talks and presentations › Talk or oral contribution › Science to Science
Contextual Disgust Reduces Commercials’ Memorability
Cátia Alves (Speaker), A. Smidts (Speaker) & Maarten Boksem (Speaker)
2023
Activity: Talks and presentations › Talk or oral contribution › Science to Science
Creatives’ Brand Attitudes Affect Forecasting Accuracy
Cátia Alves (Speaker) & I. Consiglio (Speaker)
2022
Activity: Talks and presentations › Talk or oral contribution › Science to Science
Department of Marketing and International Business
Oskar-Morgenstern-Platz 1
1090 Wien
Room: 05.638
T: +43-1-4277-38020