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23.11.2020
Publikationen
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Posch, L., Mladenow, A., & Strauss, C. (2022). Reward-based Crowdfunding: successful signaling from an entrepreneur. CEUR Workshop Proceedings, 3171, 999-1014. http://ceur-ws.org/Vol-3171/paper72.pdf
Boric, S., & Strauss, C. (2022). Systematic Retrieval and Analysis of Heterogenous Online Retail Platform Data to Support Customer Targeting in Gaming Business. in N. Kryvinska, & M. Greguš (Hrsg.), Developments in Information & Knowledge Management for Business Applications (1 Aufl., S. 479-504). Springer International Publishing AG . https://doi.org/10.1007/978-3-030-95813-8_19
Szöcs, I., & Montanari, M. G. (2022). The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses. in Proceedings of the EMAC Annual Conference. Budapest
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