Consumer acceptance on mobile shopping of textile goods in Austria

Autor(en)

Branislav Hyben, Andreas Mladenow, Niina Maarit Novak, Christine Strauss

Abstrakt

Mobile business applications such as mobile shopping have experienced a major upswing in recent years. In order to respond appropriately to the high and still increasing demands of consumers, traders make use of mobile applications in many industries. In addition, as far as the trade of textiles is concerned, vendors use mobile shopping applications to increase their market opportunities and competitiveness. In this context, the authors formulate eight hypotheses and set up a research model for further analysis concerning consumer acceptance of mobile shopping, by using the textile goods market in Austria as an example

Organisation(en)

Institut für Rechnungswesen, Innovation und Strategie

Externe Organisation(en)

Universität Wien, Technische Universität Wien

Seiten

402-406

Anzahl der Seiten

5

DOI

https://doi.org/10.1145/2837126.2914399

Publikationsdatum

12-2015

Peer-reviewed

Ja

ÖFOS 2012

502050 Wirtschaftsinformatik, 502052 Betriebswirtschaftslehre, 504030 Wirtschaftssoziologie, 502019 Marketing

Schlagwörter

ASJC Scopus Sachgebiete

Computer Science Applications, Computer Graphics and Computer-Aided Design, Computer Networks and Communications

Link zum Portal

https://ucris.univie.ac.at/portal/de/publications/consumer-acceptance-on-mobile-shopping-of-textile-goods-in-austria(acedb718-bdfa-4cf4-9ac9-00318caac157).html