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18.11.2019
15.06.2020
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Mladenow, A., Novak, N. M., & Strauss, C. (2016). Internet of Things Integration in Supply Chains: An Austrian Business Case of a Collaborative Closed-Loop Implementation. in A. M. Tjoa, L. D. Xu, M. Raffai, & N. M. Novak (Hrsg.), Research and Practical Issues of Enterprise Information Systems: 10th IFIP WG 8.9 Working Conference, CONFENIS 2016, Vienna, Austria, December 13–14, 2016, Proceedings (S. 166-176). Springer International Publishing AG . Lecture Notes in Business Information Processing Band 268 https://doi.org/10.1007/978-3-319-49944-4_13
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Davvetas, V. (2016). Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses. Beitrag in Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, USA / Vereinigte Staaten.
Wagner, U. (2016). Islamic Marketing, Some Thoughts. in Nestorovic (Hrsg.), Islamic Marketing, Understanding the Socio-Economic, Cultural and Politico-Legal Environment
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