Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses
- Autor(en)
- Adamantios Diamantopoulos, Maja Arslanagic-Kalajdzic, Vasileios Davvetas
- Organisation(en)
- Institut für Rechnungswesen, Innovation und Strategie
- Externe Organisation(en)
- University of Sarajevo
- Publikationsdatum
- 2016
- Peer-reviewed
- Ja
- ÖFOS 2012
- 502052 Betriebswirtschaftslehre
- Schlagwörter
- Link zum Portal
- https://ucris.univie.ac.at/portal/de/publications/is-brand-globalness-in-the-eye-of-the-beholder-revisiting-the-interplay-between-perceived-brand-globalness-and-consumer-characteristics-on-brand-responses(2435d16d-5267-463d-a9e1-b74b0cb83b99).html