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18.11.2019
15.06.2020
Publikationen
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Davvetas, V., & Diamantopoulos, A. (2015). How Product Category Shapes Preferences Towards Global and Local Brands: The Role of Decision Justifiability and Normative Expectations. in Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research
Sichtmann, C., & von Selasinsky, M. (2015). Internationalization of Product-Related Services: The Role of Relationship Marketing. in S. Fließ, M. Haase, F. Jacob, & M. Ehret (Hrsg.), Kundenintegration und Leistungslehre: Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship (S. 355-368). Springer Gabler. https://doi.org/10.1007/978-3-658-07448-7_20
Mladenow, A., Bauer, C., Strauss, C., & Greguš, M. (2015). Location-based crowdsourcing services: a taxonomy of value-co-creation. in E. Gummesson, C. Mele, & F. Polese (Hrsg.), The 2015 Naples Forum on Service: Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda
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